Tips on "effectively [and ethically] using media in litigation," courtesy of an expert panel assembled by the Dade County Bar Association for its monthly general membership luncheon Friday:
• "Sometimes the best press strategy is to be quiet."
Lee Stapleton of Baker & McKenzie, Miami
• "A televised interview is far harder than an oral argument."
Kendall Coffey of Coffey Burlington, Miami
• "Give them something they can't use on camera" such as a polite "We're looking into that" with a smile.
Ervin Gonzalez of Colson Hicks Eidson, Coral Gables
• "You can't say, 'no comment.' No comment is a death sentence."
Jose Baez of the Baez Law Firm, Kissimmee